As we all know, the current global home building materials market downturn, and China's staircase industry immaturity so that now become a foreign brand to enter the time. Although the number of domestic staircase enterprises, but the real big brands rarely, the overall strength is not strong, in this case to face the invasion of foreign brands, China's staircase industry is difficult to resist capacity.
Recently, the media released a number of new ideas and ideas aroused the attention of journalists, the article to the effect that is to let the Chinese staircase enterprises to enter the international market, into a number of rich labor resources, intellectual property protection rigorous, technology and style is very popular international market The Perhaps such a proposal is based only on the basis of idealization and theory.
In fact, the best defense is offensive, this sentence itself is not wrong. May be in the enemy I contest, this strategy is very applicable. Imagine: If you can expand the business to Europe and the United States market, to a certain extent, to curb its expansion in China's situation; at the same time in the other side of the market to capture business opportunities, identify its "life door", with its way But also the people of the body, to fight back at the same time to get their own new development space.
But who would have thought that such an attack is the need for strength, but also need to pay the corresponding cost and cost. Looking back on the current Chinese staircase industry, many of the high-end technology and processes are still in the hands of foreign brands. This is why? There are many reasons, perhaps the most important is the domestic manufacturers have not yet found their own core competitiveness within a short period of time. In addition to the lack of their own financial strength, the more the helm of the company's strategic thinking still remain in the "short-term interests" on.
Today, China's staircase companies have thought about how to resist "outsiders"? How to make themselves more powerful? How can I really enter the competitor's site? Perhaps these need collective "big IQ, great wisdom".